Research Methodologies

BBI methodologies consist of research practices, procedures and rules that distill large volumes of data into clear, precise, actionable insight so our clients can formulate plans or make difficult business decisions.

BBI is an independent market research & strategic consulting firm that provides industry participants and stakeholders unbiased view of market dynamics and business opportunities within its coverage areas. The firm’s industry analysts are dedicated to presenting clear and actionable analysis to support business planning initiatives and go-to-market strategies, utilizing rigorous market research methodologies.

The basis of BBI’s analysis is primary research collected from a variety of sources including industry interviews, vendor briefings, product demonstrations, and quantitative and qualitative market research focused on consumer and business end-users. Industry analysts conduct interviews with representative groups of executives, technology practitioners, sales and marketing professionals, industry association personnel, government representatives, investors, consultants, and other industry stakeholders. Analysts are diligent in pursuing interviews with representatives from every part of the value chain in an effort to gain a comprehensive view of current market activity and future plans.

BBI’s primary research is supplemented by the review and analysis of all secondary information available on the topic being studied, including company news and financial information, technology specifications, product attributes, government and economic data, industry reports and databases from third-party sources, case studies, and reference customers.

Case Study Structure & Format

Company Overview

  • What is unique about the company?
  • What is your value proposition?
  • How big is the market opportunity for your product and services?
  • How many employees do you have?
  • What are your long term growth plans?

Founders & Team

  • Who are the founders and key team members of your organization?
  • How many employees do you have?
  • How do you plan to scale the team in the next 12, 24 and 36 months?

Organization Structure

  • What is your organization structure?
  • What is the organization culture?
  • How do you anticipate to growth the company in the next 12,24, 36 months?

Products and Services

  • What are the key differentiated features of your product or service?
  • What are the two or three key features you plan to add to your product line?


  • What is the estimated market size for your innovation(s)?
  • What is your go-to-market strategy?
  • What is your market share today?
  • What key metrics will we use to determine success?


  • Who are the company’s competitors?
  • What gives your company a competitive advantage?
  • What advantages does your competition have over you?
  • What are the barriers to entry in your market?


  • What is your commercialization model?
  • What barriers to commercialization have you faced with your biomimicry designs?
  • What are the challenges of commercializing biomimicry innovation?

End Game & Risks

  • What is the likely exit?
  • Who will be the likely acquirers?
  • What legal risks do you have?
  • Do you have any legal and/or regulatory risks?

Intellectual Property

  • What key intellectual property does the company have (patents, patents pending, copyrights, trade secrets, trademarks)?
  • How was the company’s intellectual property developed?
  • Did you license intellectual property from universities? What are the challenges to work with technology transfer office?


  • What are your estimated sales and/or revenues for 2015/16?
  • What are your sales and revenue goals for next 12, 24 and 36 months?
  • What is your estimated R&D investment (percentage of sales and/or revenue)?
  • What is the company’s desired pre-money valuation?

Marketing and Customer Acquisition

  • What's your competitive advantage?
  • What is the cost of a customer acquisition?
  • What are the biggest barriers for your clients to overcome?
  • What is your brand strategy? Do you capitalize on biomimicry has a center piece of your brand strategy?
  • What KPIs (key performance indicators) are most important to your business?